Bring a 4-quart pot of water to a rolling boil over high heat.
Carefully add the eggs and cook uncovered for 14 minutes.
While the eggs are cooking fill a large bowl with ice and water to make an ice bath.
Once the eggs are done cooking, carefully remove them from the pot and place into the ice bath.
Leave them in the ice bath for 15 minutes.
Mix 12 drops of red food coloring with 4 cups cold water in another large bowl.
Gently crack the shell of each using the back of a spoon, ensuring the shell stays on the egg.
Place the eggs in the food-colored water for at least 2 hours (up to three days). The longer the more pronounced the color will be.
When ready to assemble the deviled eggs, carefully peel the eggs under slowly running water. This will help the shell come off easily.
Cut the eggs in half lengthwise.
Scoop out the yolks and place in a medium bowl.
Thoroughly smash them with a fork, and mix with mayo, dijon, white wine vinegar, salt, and pepper.
Fill the egg whites with the yolk mixture.
Top with an olive slice and place a pimento into the center of the olive.
Serve!